During this pandemic, it can feel difficult to find a way to reach out to past customers and clients authentically.
Last week, I received this email from a shop in Katmandu, Nepal, where we had purchased an exquisite masterful hand-painted mandala, the design of which was from the Dalai Lama.
![covid](https://susansfreeman.com/wp-content/uploads/2020/05/rug.jpg)
“In this time of COVID19 outbreak, we wanted to reach out and send our love and prayers to you and your loved ones. Stay safe and take care of each other.”
I opened the email, expecting something altogether different. What I felt upon opening it was appreciation. I was grateful for the human beings on the other side of the world, who while running a business post-earthquake and during the pandemic, reached out to me as a past customer with a heartfelt greeting.
It caused me to reflect on what makes an email Covid communication positive.
Here are my thoughts:
- Language that acknowledges genuine care and appreciation for the human experience we are all having.
- An inspirational, uplifting quote that is memorable.
- Detailed contact information for this business.
The message finished with: We would like to conclude this message with a small quote “tough times don’t last long, tough people do”.
In case you are in the market for mandalas to enhance your meditation, home or office, I hope you will reach out to these thoughtful entrepreneurs. Let’s keep the kindness circulating in all our businesses.
Buddha Thanka Treasure, Shantipur, Swoyambhu, Kathmandu
- Telephone: +977-1-4288114
- Instagram: https://instagram.com/btthanka?igshid=ancw0u9m9mid
- Web Site: https://buddhathankatreasure.business.site/
- Facebook: https://www.facebook.com/Btthanka
- Twitter:https://twitter.com/btthanka
- Skype: buddhathankatreasure